Challenged with creating a ‘hook’ to hang this feature on, the NGT team came up with 7-7-7. Seven continents, seven decades, seven trips to experience the world. Partnering with the design and text team was essential to making this concept successful.
Two stories were commissioned, the rest of the coverage was stock.
I commissioned the couple on the cover to create a unique image for publication and we partnered with them to uplift their IG account upon the rollout of the issue.
